 Efficient targeting at last Probance Direct Marketing is a complete solution for direct marketing management, that uses all the behavioral data to produce automatically and continuously hyper-targeted campaigns. Make the most of your customer behavioral data ...- Better reactivity to events : automatic sending of customized messages, in response to each type of purchase, to email opening, to clicks...
- Better campaign targeting : predictive automatic scoring using more than 200 behavioral and profile variables.
- Customized approach by segment: marketing pressure and messages adapted to each customer segment.
... to increase the income of your direct marketing
- Using scoring increases from 50% to 200% the return rate of marketing campaigns, and reduces churn.
- Campaigns on events are the most efficient campaigns to target prospects and occasional customers.
- Thanks to campaign automation, you can implement One2One contacts without increasing your campaign costs: automatic creation of the list of customers to contact for each campaign, and sending to routing tools.
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