for e-businesses

Commercial stakeholders are facing a decrease in the return rate of their "News" campaigns. They are trying to improve their targeting, and to implement marketing strategies based on customer knowledge. Traditionally, e-businesses focus their marketing on the product life-cycle; they are now beginning to focus on the "customer life-cycle".

Customer data, tracked in information systems, bring a huge potential. But they are rarely exploited, because they are usually difficult to access, and usually dispatched in many data sources : click and open data are stocked by the router, transactions are held in the e-business system, browsing data in a dedicated system...

Probance Direct Marketing allows you to quickly implement an efficient targeting. Solution to automate the production of hyper targeted campaigns, Probance Direct Marketing incorporates a marketing datamart designed for e-businesses. Provided with your own data, it allows you to have a 360° overview of your customers, and to use for your targeting not only customer profile information, but behavioral data as well.