for databases renters

Formerly paid according to CPM, databases renters are today paid increasingly according to their performance. Improve their targeting become then an absolute priority, and it introduces deeply changes in the database rental business. They were specialists in customer acquisition, they have now to become specialists in developing customer loyalty. The size of the database is now less important than the value generated by email. l. 

Developed to fill the needs of affiliation platforms campaigns, Probance Direct Marketing allows you to quickly implement an efficient targeting. Probance Direct Marketing incorporates a marketing datamart designed for databases renters, allowing you especially to integrate with delay the returns of affiliation platforms campaigns, while making use at the earliest of click and open information. 

Quick to set-up, Probance Direct Marketing makes the most of all customer information, to implement an efficient direct marketing.