Traditionally organized by product divisions, distribution stakeholders are now beginning to focus their marketing communication on customer life-cycle. Customer knowledge division, Customer relationship direction, Multi channel conciliation unit are becoming major services in corporations, to centralize and to keep consistent the customer relationship approach through the several channels. Probance Direct Marketing offers you to implement this new marketing approach. Designed for multiple channels, Probance Direct Marketing incorporates all customer data from the various information sources of your company, and connect to all your contact channels (email, call-centers, Sales Force Automation, paper...) to export automatically and continuously all your communications to your customers. Probance Direct Marketing allows you to define target communication strategies according to your customer segments. To turn prospects into customers, implement cross-selling strategies or retain the most sensitive customers, the Probance Direct Marketing solution offers you a set of targeting tools, to make the most of your customer information. With Probance Direct Marketing, you have quickly at your disposal a complete solution to manage your customers communications, and thus reach your goals. | 
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